TOB_Next Level Collaboration

Red Huxley Poster for the "six gun sessions" at Mercury

Sprite "Futurefresh" T.V. ad

KNP Photo's

These are a few photo's i took on my recent holiday to Sirhini Bush Camp in the Kruger National Park. 

SPCA / Hill's Mutt of the year dog show - Alternative Brand Contact.

These are Alternative Brand Contacts that I created with my copywriter, Craig Ross, to promote awareness for the 2009 SPCA / Hill's "Mutt of the year" dog Show. The concept relies on lateral executions of getting ready for the the event. Various objects as well as the occasional animal, would be placed in and around Cape Town.

execution 2 - 5

This is part 1 of a 5 part series my copywriter, Craig Ross, and I created. The campaign is aimed at promoting breast-feeding in the U.K. as the healthy alternative to bottled milk. To counter act a paradigm shift that is currently taking place in U.K. society, where the public have thought of breast-feeding as old fashioned and somewhat obsolete, our campaign aims at renewing trust in the healthiest and most natural way to feed an infant. Various health benefits for both mother and child are attached to breast-feeding, many of them unknown to the public. Our concept plays on the consumeristic nature of the target market (young couples & single parents usually from a relatively low LSM) who place great value in consumer goods such as branded clothing. We have taken brands, popular amongst the targeted consumer, and tweaked them subtly to drive home the message of getting the real thing. The targeted consumer would generally not compromise when it came to their beloved brands, so we tried to draw a parallel here, with attending to their child's feeding needs. The payoff line reads: "Your baby deserves the real thing." This campaign was sent to London for the D&AD awards 2008, happening in April.